by shekhar | Mar 27, 2020 | Marketing News
Technology driven innovation, the overarching socio-economic trends and the shifts in consumer behavior are pushing brands to leverage and create more appealing retail experiences for their customers. A new innovative business model to the Retail industry: Virtual...
by shekhar | Mar 24, 2020 | Marketing News
As the summer season has arrived, the beverage giant Coke has geared up its marketing activities. Coca-Cola is the largest spender on global advertising and marketing of any other soft drink producer. Over the last six years, Coca-Cola has spent an average of 4...
by shekhar | Mar 18, 2020 | Wednesday Wisdom
By Ujaya Shakya , Original content published in https://brandinginasia.com/you-are-disrupted-what-is-the-most-overused-word-in-brand-marketing-today/ I was invited to speak to B-school students recently. I wondered, what should be the topic for discussion as students...
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