by shekhar | May 31, 2020 | Marketing News
As we prepare & learn to live together with this pandemic, a new normal is the new order we are adapting to very fast. But at the same time, brands will also have to evolve, adapt with the times to survive. These will be the biggest marketing challenges for brands...
by shekhar | May 31, 2020 | Marketing News
The brand name “Ben Nevis” has been derived from the name of the highest mountain in the British Isles. Ben Nevis Ice-cream aims to introduce the Scottish taste to its international consumers. Launched in Nepali market in mid 2018, it offers international taste...
by shekhar | May 30, 2020 | Marketing News
Thousands of Nepali people are crossing border every day and there’s still more yet to come. A lot of them are stuck nowhere with no food and water. And it’s our duty to welcome them home and provide the necessity as a rightful citizen. Instead of having...
by shekhar | May 30, 2020 | Marketing News
The impact of the pandemic is being felt by all businesses around the world. Leaders are navigating a broad range of interrelated issues that span from keeping their employees and customer safe, shoring-up cash and liquidity, reorienting operations and piloting...
by shekhar | May 29, 2020 | Brand Espresso
By: Manindra Shrestha CONVERSATION 1 Brand Guy: Why don’t you guys make some plan on what we can do? Advertising Guy: Sure. But first tell me, what’s your brief and what do u want to do? Brand Guy: Umm…Not sure. We need something creative and inclusive of sales aspect...
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