by shekhar | Jun 24, 2020 | Brandsutra, Wednesday Wisdom
By: Ujaya Shakya Traditionally, most brands have majorly based their branding appeal on Sight alone. For example: a logo design, typeface, color palette etc. A sensory branding appeal is a blend of five senses using Sight, Sound, Smell, Touch and Taste. The basic...
by shekhar | Jun 21, 2020 | Marketing News
On the International Music Day, DishHome is launching its new music show- THE STRINGS, a retro English singing competition digital series created by DishHome. The all-new competition seek to discover the finest talents across the country and help them grow on the stem...
by shekhar | Jun 19, 2020 | Brand Espresso
By: Manindra Shrestha When we talk about Brand Guideline, Brand Strategy or Brand Manual with an international reference we see detailed documents consisting of hundreds of pages. It elaborates every single detail, from the most commonly understood logo, color, design...
by shekhar | Jun 19, 2020 | AdStock Exclusive, Marketing News
#ORNKnowledge has been organizing various learning sessions on advertising,marketing and branding. Here is the new session of webinar with Mr. Neil George, Managing Director of Global Multinational (South Asia). He has a successful career span of over two decades...
by shekhar | Jun 17, 2020 | Brandsutra, Wednesday Wisdom
By: Ujaya Shakya Every commodity needs to brand itself; but at the same time, all of these brands are meant to sell the commodities, which again need to advertise to sell. A brand is an impression of an experience offered by product or service due to the...
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