Marketers have spent almost $100 million to advertise during national broadcasts of live games as professional sports return to television after temporarily suspending seasons due to the pandemic. More than 500 advertisers spent that amount during NBA, MLB and NHL...
Here is the 7th volume of Marketing Express, which gives you the quick highlights of Marketing News inside the country and around the globe, in 90 Sec. Here are the Links for detail news featured in this edition: Sastodeal partners with Flipkart to bring Made-in-India...
By: Manindra Shrestha In my previous article “6 Question to Ask Before Writing Brand Positioning?”, we discussed the numerous vital criteria one must go through while positioning your Brand. I concluded that it not only helps you to understand the deeper...
A strong identity is imperative especially when competing with various destinations for public attention in business and tourism. An effective branding campaign can turn any city into an attractive destination. For example, Paris is considered the ‘City of Love’, New...
Everest Bank Limited, a Commercial Bank of Nepal has tie-up with Central Diagnostic Laboratory (CDL) Kamal Pokhari, Kathmandu considering the safety of Everest Bank’s customers. During this period of COVID-19, Everest Bank’s Debit/Credit card holder customers...
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