Marketers spend $100M on ads as live sports return to TV

Marketers spend $100M on ads as live sports return to TV

Marketers have spent almost $100 million to advertise during national broadcasts of live games as professional sports return to television after temporarily suspending seasons due to the pandemic. More than 500 advertisers spent that amount during NBA, MLB and NHL...

Marketing Express Vol 7|28 August

Here is the 7th volume of Marketing Express, which gives you the quick highlights of Marketing News inside the country and around the globe, in 90 Sec. Here are the Links for detail news featured in this edition: Sastodeal partners with Flipkart to bring Made-in-India...
Criteria for Brand Positioning

Criteria for Brand Positioning

By: Manindra Shrestha In my previous article “6 Question to Ask Before Writing Brand Positioning?”, we discussed the numerous vital criteria one must go through while positioning your Brand. I concluded that it not only helps you to understand the deeper...