Aimed at creating awareness for the Life Insurance segment in Nepal, Surya Life Insurance – a leading player in the category in Nepal, roped in celebrated singer Indira Joshi –popular for being a judge on the Nepal Idol television show, as their Brand Ambassador earlier this year.

BeanstalkAsia has conceptualized and created a musical campaign utilizing the full potential of the versatile and popular singer as the brand ambassador. The melodic brand song is young, peppy, positive, and has a stickiness that people would love to hear and sing-along. While the brand song translates the ethos of the brand and conveys the promise of trust and service excellence, the brand film reflects the imagery of a happy and content family secured by Surya Life Insurance. Aptly captured by their positioning “Your Future, Our Responsibility.”

The campaign is aimed at creating awareness about life insurance in Nepal and highlighting “trust and service excellence” promise of the brand

Campaign Credits:

  • Client: Surya Life Insurance, Nepal
  • Creative Agency: BeanstalkAsia
  • Production House: Janak Deep Production
  • Brand Ambassador, Singer and Actor: Indira Joshi
  • Business Head: Subodh Thapa
  • Creative & Strategy Head: Upendra Singh Thakur
  • BeanstalkAsia Nepal Head: Aman Singh Pradhan
  • Film Director & Lyrics: Janak Deep Parajuli
  • Music Director: Rahul Pradhan
  • Cameraman: Arjun Tiwari
  • Art Head: Naresh Mestry 
  • Sound Engineer: Kiran Tuladhar
  • Still Photography: Raj Bhai Suwal
  • Post Production: Web TV Studio
  • Fashion Designer / Stylist: Sharad Kedia
  • Editor: Prajwalitt Parajuli
  • Voice Over: Jems Pradhan
  • Colorist: Bharat Regmi
  • Animator/VFX: Jaya Giri
  • Make-up: Ritu
  • Client Servicing Manager: Aaditya Man Singh 
  • Creative Team: Anora Anoj Raj Poudyal, Pratibha Mishra, Apeksha Raul
  • Production Incharge: Yum Oli
  • Production Manager: Bishnu Mudvari
  • Artists: Indira Joshi, Ayush Rijal, Divya Pandey, Binod Bhattarai, Ritika Kharel, Abiskar Parajuli, Arjun Aj, Yam Oli
  • Location: Resu Villa

BeanstalkAsia is a new age creative advertising and digital agency in India which has expanded their footprints to Nepal by setting-up their company and office in Kathmandu in 2019.

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