Real Fruit juice brought in a new campaign for Tihar focusing on the health benefits of consuming juice instead of other beverages. Especially, people tend to indulge during festivities and ignore their health. So the ad tells people that Real juice is better and healthier than other beverages.
The ad features a prominent actress Nisha Adhikari who has been the brand ambassador for Real Juice and also Riwaj Gautam who is an upcoming actor. The campaign is a short campaign scheduled to run till the end of Tihar.
Client: Real Juice
Concept and Direction: Kashyap Shakya (Co-founder, PYCUS)
Overall Management: Rahul Shakya (Co-Founder, PYCUS)
Production: Shuttercorp Films