Introduction

I hadn’t thought of writing anything when I started to watch the series “Emily In Paris”. Truly, the series became so interesting for me that I binge-watched all 10 episodes in a single day. The reason was clear because of the theme.

The main protagonist of the series, Emily Cooper, played by Lily Collins represents the marketing firm from Chicago who moves unexpectedly to Paris fulfilling her boss’s unavailability at 11th hour. Her job is to provide an American perspective to a French marketing firm. The major hindrance she starts facing is the cultural clash between the American and French perspectives.

As a Marketer, I found her journey extremely interesting and fascinating; how she understands cultural insights and succeeds to create a great fusion of American and French Societal Insights in her marketing execution for the client.
When I watched all the 10 episodes, I was blown away by the storytelling. I can see the reflection of any passionate Marketer in her journey or at least we would surely love to have the kind of journey she had. I found it so interesting that I would like to share my episode-wise learning from the journey of Emily Cooper.

I watched the series once again to give you the details. I am expecting it to be MARKETINGLY Interesting. I think every episode has a unique key learning which I will try to extract in my top 3 learnings from every episode. For those who haven’t watched the series yet, this is going to be a spoiler-filled segment, so go watch it before you start reading.

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Episode 1 – Emily in Paris

In the very first episode when Emily arrives at the Paris office she instantly faces a very cold welcome by her boss because she can’t speak French. Followed by the culture shock, I discovered some interesting French cultural Insights through Emily which I would like to extract from the conversations between the characters. Such as the French are no-nonsense people who will give their opinion straight to your face. This is clear by some of the dialogues like “American Pizza is disgusting”, “without pleasure we would be like German”. When Emily speaks enthusiastically, in a high tone in the first board meeting, one of the colleagues asks, “Why are you shouting?”

During the tussle of the characters, they called her “La Plouc” on her face which means “The Hick”. One of the colleagues clarifies to her later that they are fearful of her because she’s trying to bring more work which means more money. They disapprove of the concept because it will misbalance their pleasured French lifestyle.

In the meantime, the character of Emily has been introduced as a very smart and witty young Marketing Executive. She knows exactly how to play tactfully with words and deal with the unacceptance of her French colleagues. Some of Emily’s smart replies include instances such as when her boss says, “French are masters in social media,” her reply is “But, the American invented it”. Other interesting lines are, “I came here to be American eyes and ears. I can teach American tricks.”

When Emily meets with the character name Mindy (later they become good friends) at the park, the Chinese girl summarizes French people in her line, “Chinese people are mean at the back whereas French people are mean to your face.”

As a Marketer, my top 3 extractions from Episode – 1:

  1. The importance of knowing cultural insight is key to developing your Marketing Strategy.
  2. Dealing with a straightforward society will make the marketer’s job easier in digging insights.
  3. As a marketer, you must be able to extract interesting insight even from the cold responses.
Manindra Profile

Manindra Shrestha
Founder & CEO, M.A.D Consultant Pvt. Ltd
Co-Founder, Adstock Nepal

mad.brandconsultant@gmail.com

The author is a professional Brand Consultant who wants to extract the brand from his experiential knowledge 

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