Criteria for Brand Positioning

Criteria for Brand Positioning

By: Manindra Shrestha In my previous article “6 Question to Ask Before Writing Brand Positioning?”, we discussed the numerous vital criteria one must go through while positioning your Brand. I concluded that it not only helps you to understand the deeper...
How to draw The Brand’s Architecture?

How to draw The Brand’s Architecture?

By: Manindra Shrestha One of the seven elements mentioned in my previous article ‘How to create a single Page Brand Strategy?’ is Brand Essence. The actual Brand Essence encapsulates a brand’s soul in 3 – 5 words. The essence is also defined as the core value of...
How to create a Single Page Brand Strategy ?

How to create a Single Page Brand Strategy ?

By: Manindra Shrestha When we talk about Brand Guideline, Brand Strategy or Brand Manual with an international reference we see detailed documents consisting of hundreds of pages. It elaborates every single detail, from the most commonly understood logo, color, design...
Brand Star: Role of Brand in Consumers’ Life

Brand Star: Role of Brand in Consumers’ Life

By: Manindra Shrestha “Consumers buy BRANDS not your Product & Services” That is a very popular one-liner in global Marketing & Advertising Fraternity. Most brand professionals don’t hesitate to agree on this. If you were to ask how to transform any product...
ATL vs BTL vs Digital

ATL vs BTL vs Digital

By: Manindra Shrestha Do you know about ATL and BTL? What about TTL? These questions are usually followed by another question: what do you prefer between ATL and BTL? There is now an additional question too: what about DIGITAL? Hmm…. I am very sure that my fellows...
How to Communicate a BRAND COMMUNICATION STRATEGY?

How to Communicate a BRAND COMMUNICATION STRATEGY?

By: Manindra Shrestha CONVERSATION 1 Brand Guy: Why don’t you guys make some plan on what we can do? Advertising Guy: Sure. But first tell me, what’s your brief and what do u want to do? Brand Guy: Umm…Not sure. We need something creative and inclusive of sales aspect...