An Insider’s Guide to Brand SEEDING

An Insider’s Guide to Brand SEEDING

By: Manindra Shrestha Following my previous article “Not Trying to Explain Brand”, there arises two questions: 1) What is the use of that SINGLE WORD that you have extracted? And, 2) how do you use it? From my experience, the purpose of finding that one...
Not trying to Explain BRAND

Not trying to Explain BRAND

By: Manindra Shrestha Despite having been involved in Sales & Marketing for more than a decade and a half, the word BRAND continues to fascinate me. Whether I see it on newspaper, TV, radio, internet, social media or overhear it in someone’s conversation, my brain...