by shekhar | Sep 24, 2021 | Brand Espresso, Emily in Paris
Introduction I hadn’t thought of writing anything when I started to watch the series “Emily In Paris”. Truly, the series became so interesting for me that I binge-watched all 10 episodes in a single day. The reason was clear because of the theme. The main protagonist...
by shekhar | Aug 28, 2020 | Brand Espresso
By: Manindra Shrestha In my previous article “6 Question to Ask Before Writing Brand Positioning?”, we discussed the numerous vital criteria one must go through while positioning your Brand. I concluded that it not only helps you to understand the deeper...
by shekhar | Aug 14, 2020 | Brand Espresso
By: Manindra Shrestha What do we want our brand to stand for in its core consumer’s mind? This must be the first question for Brand Managers while writing the Brand Positioning. The most basic of all strategic statements, underlines all strategic decision both...
by shekhar | Jul 31, 2020 | Brand Espresso
By: Manindra Shrestha One of the seven elements mentioned in my previous article ‘How to create a single Page Brand Strategy?’ is Brand Essence. The actual Brand Essence encapsulates a brand’s soul in 3 – 5 words. The essence is also defined as the core value of...
by shekhar | Jul 17, 2020 | Brand Espresso
By: Manindra Shrestha One of the news on my social media feed this morning stated that the average taxi income has dropped to Rs. 1000 from an average of Rs. 4000 to Rs. 5000 per day. This forced me to recall my conversation with Marketers from different sectors like...
by shekhar | Jul 3, 2020 | Brand Espresso
By: Manindra Shrestha Writing a Brand Positioning Statement is a tricky job for even the best in the business. Creating one needs a thorough study on the subject. It’s not merely a slogan or a sentence; it is an extraction of the whole Brand Idea put into a...
by shekhar | Jun 19, 2020 | Brand Espresso
By: Manindra Shrestha When we talk about Brand Guideline, Brand Strategy or Brand Manual with an international reference we see detailed documents consisting of hundreds of pages. It elaborates every single detail, from the most commonly understood logo, color, design...
by shekhar | Jun 12, 2020 | Brand Espresso
By: Manindra Shrestha “Consumers buy BRANDS not your Product & Services” That is a very popular one-liner in global Marketing & Advertising Fraternity. Most brand professionals don’t hesitate to agree on this. If you were to ask how to transform any product...
by shekhar | Jun 5, 2020 | Brand Espresso
By: Manindra Shrestha Do you know about ATL and BTL? What about TTL? These questions are usually followed by another question: what do you prefer between ATL and BTL? There is now an additional question too: what about DIGITAL? Hmm…. I am very sure that my fellows...
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