Building Brand Response

Building Brand Response

Brand Response While consumers value and appreciate brands, the reality is that they devote less time thinking about them. This is the fundamental challenge which most marketers are facing today. A further to this challenge is that most brand associations are not...
Making a Great Advertisement

Making a Great Advertisement

The fallacy of Brand Owners What does our client say often? “I want a logo that’s serious but fun, detailed but simple, but looks hand-drawn, and looks expensive but costs very little”, What goes into our mind when we hear such things? “How do I convey it to the...
What Business are You Really in?

What Business are You Really in?

Marketing Myopia Little more than fifty-year ago, Theodore Levitt exhorted marketers to correct their “marketing myopia’. The shortsightedness that distorted their strategic vision caused them to define their businesses narrowly in terms of products rather than...
Driving Brand Loyalty

Driving Brand Loyalty

By: Ujaya Shakya Brand as the Most Valuable Asset We all are aware that most consumer product companies are built around brands. Brands are the most valuable assets for these companies, and major multinational companies have already realized that capitalizing on their...