by shekhar | Oct 21, 2021 | Expressions
By Olivia Cox on www.thedrum.com With the industry set to grow to approximately $13.8bn this year, you can’t deny that influencer marketing is big business. But while the number of brands using influencers to promote their products continues to grow, these social...
by shekhar | Jun 19, 2021 | Expressions
By Noor Shrestha KEY LEARNINGS FROM 3 DAY WORKSHOP WITH SHAHRIAR RAHMAN Research shows that “brand” and “strategy” are amongst the most misused and misunderstood words in modern business. And some of us, actually make it worse by putting ambiguous and complex layers...
by shekhar | May 24, 2021 | Expressions
What is the right social media etiquette for brands and leaders? The word ‘unprecedented’ pales against the aftermath of India’s second wave of COVID-19. We are locked up in our homes again but unlike last year’s lockdown, our social...
by shekhar | Nov 29, 2020 | Expressions
During this year’s lockdown, those of us who wear makeup were faced with an interesting dilemma: how to order makeup without the ability to sample products in-store. While I personally leaned on my tried-and-true products, I couldn’t help but think how new foundation...
by shekhar | Nov 4, 2020 | Expressions
By Arpan Basu The communications industry is an apt reflection of our time: fast-paced and in need of constant evolution. Especially during crises, well-devised communications can become the quickest tool in ensuring business continuity and responding...
by shekhar | Oct 29, 2020 | Expressions
By: Mahesh Swar People have been relying on the media more than ever before, but it’s tough to employ a sustainable model. There is a saying that ‘in the absence of the media, democracy dies; in the absence of democracy, the media dies’. People perceive the media as...
by shekhar | Sep 5, 2020 | Expressions
A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce”...
by shekhar | Aug 25, 2020 | Expressions
The current COVID-19 pandemic has created enormous challenges for the business community, including those in the advertising industry. Amidst the huge human toll and ongoing suffering, businesses are having to change the way they operate, as well as the way they...
by shekhar | Aug 23, 2020 | Expressions
Whenever the world is hit by a crisis, it sends a sudden shockwave in the entire community. People are scared, anxious, and confused. There is a significant loss of trust, people are sluggish in their approach and take calculated steps. The current pandemic is having...
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