Challenges of the digital world

Challenges of the digital world

By: Mahesh Swar People have been relying on the media more than ever before, but it’s tough to employ a sustainable model. There is a saying that ‘in the absence of the media, democracy dies; in the absence of democracy, the media dies’. People perceive the media as...
How an Idea Becomes an Ad

How an Idea Becomes an Ad

Like most things in modern life, technology has both tremendously improved upon and complicated the advertising supply chain. With a media environment that has exploded across touchpoints, channels and platforms, what used to be a simple process of getting an asset...
How to rise above order farm?

How to rise above order farm?

By: Raj Shrestha Businesses in Nepal are yet to grow exponentially in their respective industry. Most of them are struggling to find the sustainable business model to support in crisis like COVID-19 pandemic. Such pandemics are completely unprecedented and no...