by shekhar | Nov 29, 2020 | Expressions
During this year’s lockdown, those of us who wear makeup were faced with an interesting dilemma: how to order makeup without the ability to sample products in-store. While I personally leaned on my tried-and-true products, I couldn’t help but think how new foundation...
by shekhar | Nov 4, 2020 | Expressions
By Arpan Basu The communications industry is an apt reflection of our time: fast-paced and in need of constant evolution. Especially during crises, well-devised communications can become the quickest tool in ensuring business continuity and responding...
by shekhar | Oct 29, 2020 | Expressions
By: Mahesh Swar People have been relying on the media more than ever before, but it’s tough to employ a sustainable model. There is a saying that ‘in the absence of the media, democracy dies; in the absence of democracy, the media dies’. People perceive the media as...
by shekhar | Sep 5, 2020 | Expressions
A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce”...
by shekhar | Aug 25, 2020 | Expressions
The current COVID-19 pandemic has created enormous challenges for the business community, including those in the advertising industry. Amidst the huge human toll and ongoing suffering, businesses are having to change the way they operate, as well as the way they...
by shekhar | Aug 23, 2020 | Expressions
Whenever the world is hit by a crisis, it sends a sudden shockwave in the entire community. People are scared, anxious, and confused. There is a significant loss of trust, people are sluggish in their approach and take calculated steps. The current pandemic is having...
by shekhar | Aug 16, 2020 | Expressions
With lockdown restrictions imposed across the world in March, we began to experience “global quieting”. For the first time in living memory, the world fell silent. The impact of people no longer commuting and traveling had an enormous impact on the Earth’s vibrations,...
by shekhar | Aug 9, 2020 | Expressions
Like most things in modern life, technology has both tremendously improved upon and complicated the advertising supply chain. With a media environment that has exploded across touchpoints, channels and platforms, what used to be a simple process of getting an asset...
by shekhar | Jun 1, 2020 | Expressions
By: Raj Shrestha Businesses in Nepal are yet to grow exponentially in their respective industry. Most of them are struggling to find the sustainable business model to support in crisis like COVID-19 pandemic. Such pandemics are completely unprecedented and no...
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