by shekhar | Nov 1, 2021 | Take Advantage
For building brands, it pays to be local Recent times have seen an increase in conversation in promoting local products. FNCCI, CNI and other trade bodies have been found to actively advocate the consumption of local products and “Made In Nepal” is the new buzzword...
by shekhar | Oct 1, 2021 | Take Advantage
The Decoy Brand is when you subtly position your main product offering as superior by deliberately making another product offering that is a bit inferior. In the advertising agency world, we are all used to clients asking us for ‘options.’ Even when we believe in an...
by shekhar | Sep 1, 2021 | Take Advantage
Who has time anymore? Time to savor the pages of a good book. Time to spread your arms and hold a newspaper up. Time to have a verbal conversation over some coffee. Time to disconnect and think through things. Not me, not you and especially not the Millennials and Gen...
by shekhar | Jul 31, 2021 | Take Advantage
Advertising has always been one of the most commented upon subjects. People love to hate advertising. It’s often termed as a necessary evil. Everybody wants to use it and criticize it as per the demands of time and whims of fancies. In recent times we have seen...
by shekhar | Apr 15, 2021 | Take Advantage
By: Deependra Tandon The 2020 Forbes study positions Apple as the most valuable brand with an estimated value of around US$ 240 billion with Google, Microsoft and Amazon following with valuations well over US$ 100 billion. This means that if Apple were to sell its...
by shekhar | Apr 1, 2021 | Take Advantage
By: Deependra Tandon Nepal has had its fair share of natural disasters in the last decade. Having been hit by one of the largest earthquakes in our living time we are now in the middle of the biggest health pandemic in the last century. These disasters have not only...
by shekhar | Mar 15, 2021 | Take Advantage
By: Deependra Tandon Many are rushing to signal and predict the death of traditional media just to earn the bragging rights of ‘see I told you so’. Though digital media is rapidly taking away the limelight and consumer time, traditional media is far from dead,...
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