No Shortcuts

No Shortcuts

By: Deependra Tandon The 2020 Forbes study positions Apple as the most valuable brand with an estimated value of around US$ 240 billion with Google, Microsoft and Amazon following with valuations well over US$ 100 billion. This means that if Apple were to sell its...
Brands in times of Natural Disasters

Brands in times of Natural Disasters

By: Deependra Tandon Nepal has had its fair share of natural disasters in the last decade. Having been hit by one of the largest earthquakes in our living time we are now in the middle of the biggest health pandemic in the last century. These disasters have not only...
‘Integration’ is the new Mantra

‘Integration’ is the new Mantra

By: Deependra Tandon Many are rushing to signal and predict the death of traditional media just to earn the bragging rights of ‘see I told you so’. Though digital media is rapidly taking away the limelight and consumer time, traditional media is far from dead,...