Confession of an Advertising Man

Confession of an Advertising Man

By: Ujaya Shakya David Ogilvy, an advertising executive and entrepreneur, of 50s and 60s, has been widely hailed as “The Father of Advertising’. He became popular after he wrote a book, “Confessions of an Advertising Man” in 1963. Many of the advertising...
Print Advertisement Requires a Certain Discipline

Print Advertisement Requires a Certain Discipline

By: Ujaya Shakya One of the popular methods for marketing and advertising products is print advertisement which includes advertisement placement in newspapers, magazines or using different collateral materials like flyers, brochures, point of purchase danglers...
Half the Money Spent on Advertising is Wasted

Half the Money Spent on Advertising is Wasted

By: Ujaya Shakya Misplaced Notion I am often amazed when I hear my business colleagues claim that advertising simply doesn’t work. And I always wonder what measure they are using to determine this failure. I often want to make them all understand that doing...
The Rise of PR in Corporate Communications

The Rise of PR in Corporate Communications

By: Ujaya Shakya Renowned marketing strategist Al Ries and his daughter Laura launched a book entitled “The Fall of Advertising and the Rise of PR” and they have effectively argued that public relations methodologies are becoming extremely effective at building...
New Concept of “Sherpa Brands”

New Concept of “Sherpa Brands”

By: Ujaya Shakya There is a relatively new concept of “Sherpa Brands” which is emerging in the global marketing scenario. These are the brands that anticipate consumers’ needs and provide guidance that makes their journey easier, enables better...
Deciphering your Brand’s Personality

Deciphering your Brand’s Personality

By: Ujaya Shakya Simplest Way to Define a Brand As a marketer, I have been told multiple times to define a brand, and I remember many such occasions I have been defining a brand simply as the sum total of all that is known, thought, felt and perceived about a...
The Fifth P of Marketing is having Proper Name

The Fifth P of Marketing is having Proper Name

The Best Known 4Ps All marketers are well familiar with 4 Ps of Marketing -Product/ Place/ Price/ Promotion. They all discuss thoroughly on these 4Ps during the startup phase of their brand or company. Product: Should we bundle everything together or sell it...
Staying Relevant to the Changing Avatars of Housewives

Staying Relevant to the Changing Avatars of Housewives

By: Ujaya Shakya As marketers in the subcontinent, we are are a keen observant of women because they are a core/target audience for many brands we work for. These women make most purchase decisions for a major portion of consumer goods brands which are in day to...