by shekhar | Sep 22, 2021 | Brandsutra, BRANDSUTRA
Brand Salience or Relevancy How business is branded and perceived by the general public is no longer solely up to the business owner. What People Say about your business is as important as any high budgeted advertising campaign that just got launched or a Catchy...
by shekhar | Aug 18, 2021 | BRANDSUTRA, Brandsutra
Brand Response While consumers value and appreciate brands, the reality is that they devote less time thinking about them. This is the fundamental challenge which most marketers are facing today. A further to this challenge is that most brand associations are not...
by shekhar | Jun 2, 2021 | Brandsutra, BRANDSUTRA
Digital Age & Its Marketing Challenge As our world is now becoming increasingly digitalized, marketing and advertising are also undergoing a dramatic transformation. The data published by Nepal Census 2011 highlights the fact that there are nearly 12% internet...
by shekhar | Apr 14, 2021 | Brandsutra, BRANDSUTRA
By: Ujaya Shakya Signature Impact of Copy Copywriting is the most crucial part of creating advertising Campaigns. Ad copywriters are obsessed with words and word choices because it is a critical element in making effective advertising campaigns. The words they choose...
by shekhar | Mar 31, 2021 | Brandsutra
MarCom Objectives It is not magic that creates great business results through a marketing campaign. One needs to understand that the brands live in the connections they build with all, who matter to them, and that they must seize the opportunity to connect and...
by shekhar | Mar 10, 2021 | Brandsutra
Brand Personality & Persona Convergence Persona is what people perceive of you. Personality is what You perceive of yourself. It is always a battle to bring the two as close to each other as possible. And if they can converge it becomes the best personality...
by shekhar | Dec 2, 2020 | Brandsutra
By: Ujaya Shakya David Ogilvy, an advertising executive and entrepreneur, of 50s and 60s, has been widely hailed as “The Father of Advertising’. He became popular after he wrote a book, “Confessions of an Advertising Man” in 1963. Many of the advertising...
by shekhar | Nov 18, 2020 | Brandsutra
By: Ujaya Shakya One of the popular methods for marketing and advertising products is print advertisement which includes advertisement placement in newspapers, magazines or using different collateral materials like flyers, brochures, point of purchase danglers...
by shekhar | Nov 5, 2020 | Brandsutra
By: Ujaya Shakya Misplaced Notion I am often amazed when I hear my business colleagues claim that advertising simply doesn’t work. And I always wonder what measure they are using to determine this failure. I often want to make them all understand that doing...
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