The brand name “Ben Nevis” has been derived from the name of the highest mountain in the British Isles. Ben Nevis Ice-cream aims to introduce the Scottish taste to its international consumers.
Launched in Nepali market in mid 2018, it offers international taste customized for Nepali consumers. The products are made from as much natural ingredients as possible like fresh strawberries, berries, Belgium chocolates, nuts, jellies and more. With 10 exciting flavors like cotton candy, cookies and cream, strawberry cheese cake, and more, Ben Nevis is here to cater to your sweet tooth.
The brand has collaborated with various food delivery companies like Khaanpin.com, Foodmandu.com, Bhoj Deal.com, Smart Doko.com, Thulo.com, Bhojmandu.com and Agroorganic.com to deliver their products to the customers in Kathmandu, Pokhara, Butwal and Chitwan.
While most ice-cream brands have stayed silent during this COVID-19 pandemic, Ben Nevis has been constantly engaging with the consumers. The brand has stayed active and continuously engaged with the customers through its digital campaigns. The brand has also managed to launch its latest product, Cassatta ice-cream cake through online platforms in Kathmandu and Pokhara amidst the lockdown.
Let’s look into few of their campaigns during this period:
- They have developed an online campaign named IceSolating where they tried to do something impactful for children and their parents. In this campaign, they used pictorial presentation in their ice-cream packaging to engage parents and children to do things together like planting plants, depositing money in piggy bank for donations and feeding birds, thus projecting message for parents to collaborate with children in good activities to establish good habits.
- They also launched an online campaign which featured former Miss Nepal Niti Shah. Customers could tag their loved ones in the video. At the end, a lucky winner would receive free gift hampers from Bennevis.
- They also have other campaigns where they thanked the real heroes from different sectors like health, education, delivery companies, media, police force and donators who are helping the entire country stay safe during this pandemic. Bennevis also provided ice-cream to these heroes as a gesture of gratitude.
- Since people are super bored during the lockdown, Bennevis also launched an online Ludo competition. The winners from the Kathmandu valley received gift hampers from Bennevis.
According to their Brand and Marketing Manager Nikesh Shrestha, they have also made their products available at several outlets to fulfill the demand of customers. Mr. Shrestha also added that they have been planning various other collaborations and campaigns during this pandemic to keep their customers entertained and engaged.