Are you a #swagster? A brand new digital campaign by Pepsi Nepal.

Swag according to Wikipedia, slang from the Scottish slang word “swagger” which was a description of the way some Scots walk (in a swaying motion). The word was altered in the English language to mean “the way one presents oneself”.

Continuing the campaign started from previous year in India, Pepsi Nepal has come up with an engagement digital campaign called #swagster. This is a challenge based campaign targeting the youth that are highly engaged in Instagram Page. Famous Blogger/Rapper Girish, a swagger himself has joined this bandwagon to promote the campaign.

The challenge is very simple where one has to follow the Pepsi Nepal’s Instagram page, upload own photo/video with swag sign and tag the page. The 10 lucky winners will receive NPR 7500 each.

With so many engagement campaigns from various brands and decreasing participation in such activities, it’s really challenging to get the desired engagements until they can produce more impactful ways of promoting this campaign.

We really look forward to see how much #swag, this campaign will create.

You can check further details here:

https://www.instagram.com/nepalpepsi/

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