Dishhome released a full version video of its campaign, “Khusiko Connection.” The campaign is based on the insight that DishHome is a synonym for happiness. The story revolves around the bride, perplexed, nervous, and anxious in the new environment apart from her home and family. Amidst these, the campaign illuminates DishHome’s role in adjusting her to the new environment.
Upon seeing DishHome’s antenna, like in her parental home, the bride gets instantly connected to happiness that helps to ease her. The campaign showcases newlywed couples building connections of love, trust, and happiness along with DishHome, and its stunning features such as QHD Picture Quality, Pay Per View (PPV), PVR (Personal Video Recording), Xtreme Video Streaming on Demand (X VOD), DishHome GO App & DishHome Web, Exclusive Channels, Exclusive contents, and Customer care service. The contents of ten episodes are brought together with the melodious song of admired singer Amit Baral.
The campaign is a commercial with production values. The slick shots and camera movement, along with the beautiful romantic music makes it an intensely gripping campaign. DishHome’s advertising agency, MARS Pvt. Ltd has visualized the concept to shoot this brand campaign.
The brand campaign will broadcast on traditional & digital platforms.