Khukri presents the ‘Khukri Music Nation’

Khukri announces the launch of  “Khukri Music Nation” contest to continue the legacy of Nepali music and mark the grand start of New Year 2021. This campaign will feature Nepal’s hottest established and emerging recording artists, who will be performing to promote Nepali Music and Nepali artists.

As our cultural diversity, Nepal is the home of musical diversity as well, of which we Nepalese are proud upon. We can’t deny the western influence which has graciously been welcomed amongst the youth. Now, Nepalese music is an eclectic blend of eastern and western music, and so, Nepalese music has been able to reach all sorts of audiences. Khukri Rum therefore holds pride in Nepali Music and through this campaign, wants to celebrate Nepali music.

Khukri Rum will be holding a contest via its website, wherein applicants will be able to submit their musical talents by uploading a video. The contest will be judged by the biggest music stars- Bipul Chhetri, Sambriddhi Rai and Sabin Rai- from the popular Nepali band Sabin Rai and the Pharaoh. Announcement of the top 16 will happen via Khukri Music Nation’s live musical show on January 1st, 2021.

The musical show on Jan 1st will also feature performances by leading Nepali artists CobWeb, Sambriddhi Rai, Bipul Chhetri, Sabin Rai and the pharaoh, The Axe Band and The Elements. Because of the current Covid situation, Khukri Music Nation will not be a physical show, but this will be the first-of-its-kind and the largest online concert in Nepal. The quest for the new Nepali Music Star will end with the winner announcement on February 21st, 2021, who wins a Khukri Musical contract worth NRS 11 lac, and have an opportunity to perform with various artists in Nepal.

“Khukri Rum takes pride in Nepali Music and talents. We have organized and supported various Music Shows throughout the years, and with Khukri Music Nation too, we are hoping to give a platform for emerging Nepali artists to exhibit their talents. The New normal phase of COVID-19 has made things difficult for all of us, the music industry is no exception. But it should not halt the aspiration of creating good music. Hence, we have come up with the event celebrating Nepali music and Nepalese artists but this time virtual.”

Ms. Shrida Shah, Event Manager – Khukri Rum

Khukri Music Nation is set to be the biggest music event of 2021 and will showcase different genres of music by talents from different cultural backgrounds. It will be exciting to see how people infuse their cultural influences in their music, celebrate Nepali Music and ultimately proclaim Garva ka Saath Nepali and this contest is open to all Nepalese residing within Nepal or abroad.

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