American sportswear major Nike released its latest ad titled “You Can’t Stop Us” on Thursday. It has since been gathering countless eyeballs on social media and has been declared as an editing marvel.
This video features split-screen stitching together footage of Black, White, Asian and Muslim athletes. Developed after research of more than 4,000 pieces of sports footage, the brand’s ad agency Wieden + Kennedy eventually narrowed down to 72 sequences, featuring 53 athletes who represent 24 sports, to create the brand’s latest ad film.
The ad has already gathered over 31.7 million views on Twitter only and sports the tagline, “Nothing can stop what we can do together. You can’t stop sport. Because #YouCantStopUs.”
“Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change,” the sportswear brand said in a statement. “Through those actions, sport shows us what an equal playing field looks like — and reminds us that a better future is possible,” it added.
Watch the Video: