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Dashain is a particularly busy time for Nepalese women. Despite being busy one thing that remains common among all women during Dashain is looking their best throughout the 10-day festival. Between all the celebrations and rituals that happen during Dashain, Sunsilk Nepal saw an opportunity to become a part of its consumer’s life through the #SunsilkDashain Vibes contest.

Sunsilk Dashain Vibes contest was a digital contest conducted from 14th September – 23rd October 2021 where participants had to showcase their Dashain Vibes and fabulous hairstyles using the #Sunsilk Dashain Vibes where 3 winners will get a chance to become the face of the Sunsilk Gang of Girls along with Princy and Prisma and win NPR. 100,000 each.

Collaboration with different influencers was done which helped generate buzz and attract participation. The first round ended on the 23″ of October, where the contest received a total of 2854 entries across all platforms. Amongst all the entries, 150 participants were chosen for the second round as #SunsilkGangofGirls where they made yet another video transforming themselves from their normal look to Sunsilk Dami look. The contest was a huge success and has garnered 23.8M views on #Sunsilk Dashain Vibes and |.9M views on #SunsilkGangofGirls in TikTok.

At the Grand Finale event that took place at Kathmandu Marriott Hotel on 8″ of December 2021, (Aashina Deula, Pratima Karki, and Lalana Chimariya were declared as the winners of the Sunsilk Dashain Vibes contest who became the face of Sunsilk Gang of Girls and received Rs. 100,000 each.

Sunsilk Gang Of Girls
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