FLAME AWARDS ASIA 2022 WIN – WHAT DOES THE WINNING TEAM AT OUTREACH HAVE TO SAY
Outreach wins 11 Gold and 1 Silver at Flame Awards Asia 2022, India and celebrates their big success at the global forum representing Nepal
Nabil launched Nepal’s First Neo Bank: nBank
Nabil Bank Limited has launched nBank – Nepal’s first Neo Bank.
Meta Selects Httpool by Aleph as Authorized Sales Partner in Nepal
As the Authorized Sales Partner for Nepal, Httpool by Aleph enables in- market support and consulting for advertisers
OUTREACH WINS BIG AT FLAME AWARDS ASIA 2022 IN INDIA
Outreach Nepal bags 11 Gold and 1 Silver at Flame Awards Asia 2022 in the Emerging Market Category – South Asia, with 8 Gold and 1 Silver for Ncell – Possible Cha Sabai, Khusiyali Sadhai On and Ncell + Viber Promotion. And 3 Gold for Sunsilk campaign – #SunsilkDashainVibes.
OUTREACH HAS TOTAL 12 FINALISTS IN FLAME AWARDS ASIA 2022 REPRESENTING NEPAL
Outreach has 12 finalists in Flame Awards Asia 2022, representing Nepal in different categories.
AstroPod dating app has unveiled its new ‘gaming feature’ #AstroPodFOOTBALLCRUSH
AstroPod – Made In Stars, A Nepali dating app has unveiled its new ‘gaming feature’ #AstroPodFOOTBALLCRUSH to measure the ongoing FootballFever.
No Shave November Fashion for Cause hosted to raise awareness against Cancer
Ant Foundation organized No Shave November Fashion for Cause event in association with Fashion Network Nepal to raise awareness against Prostate Cancer and Breast Cancer in Nepal
SUNSILK DASHAIN VIBES 2 GANG OF GIRLS WINNERS ANNOUNCED
Keeping up with the success of season 1, Sunsilk Dashain Vibes 2 was launched on September 1, 2022, with the theme of “Double Celebration”.
DishHome to broadcast World Cup in 2K version
Dish Media Network started its FIFA World Cup 2022 campaign, ‘Feel the Magic of Football in DishHome.’ Nepal’s only DTH company, DishHome, will broadcast the much-awaited FIFA Worldcup live.
What Business are You Really in?
Marketing myopia is true for all companies who define their markets too narrowly. Many examples from the past show that when businesses have redefined their markets from product-focus to consumer-focus they have continued to grow.
Driving Brand Loyalty
If brand custodians can understand what underpins the attitudes of a brand’s most loyal customer, they may be able to identify opportunities to convert other consumers to this profitable position.
Challenge of Offline & Online Brand Image Consistency
In this digital era, most brands and companies face the new challenge to determine the right mix of online and offline tactics when planning an advertising campaign or overall marketing strategy.
Batting for Advertising
Whatever the reasons, advertising is necessary in today’s age. For brands, not being able to communicate is suicidal. We need to ensure an environment that allows our local brands to be competitive and not let them die in seclusion.
No Shortcuts
Brand building is more about attitude than about skills. It is as much about building a mindset as it is about product solutions that consistently satisfy consumer requirements.
Brands in times of Natural Disasters
Brands will have to make an important decision. Whether to cry over the unwarranted and unplanned challenges or to take the lead and grab the opportunities.
French Ending
It is said that you have to sell yourself every day, no matter, which profession are you in. Only a passionate marketer has the presence of mind to do their job correctly even during a fiasco.
Ringarde
Here are some of the top extraction points from the Netflix popular series, Emily in Paris, from a marketer perspective.
Faux Amis
This is a 10-episode series review of Emily in Paris from the perspective of a MARKETER. I think every episode has a unique key learning which I will try to extract in my top 3 learnings from every episode.
Pearl Rice Released its new campaign featuring Swastima Khadka
The campaign is launched to introduce the 4 new variants of Premium Long Grain Pearl Rice. The latest campaign features popular Nepali actress Swastima Khadka.
Real Fruit juice has brought in a new campaign for Tihar
Real Fruit juice brought in a new campaign for Tihar focusing on the health benefits of consuming juice instead of other beverages.
The latest TVC of ‘BATHSENSE’ by Asian Paints has been released
Bathsense from Asian Paints has been recently launched in the Nepalese market. The brand has recently launched its new TVC in Nepal.
The Zing of Zinger Burger at Wings & Things
Is Zinger Burger at Wings & Things the best burger in town? The good thing about Zinger Burger at Wings & Things is that all its elements come together to make it great.
A Box Full of Chocolates from Mano Bakery
Good chocolate is what pure love tastes like. It makes the world a better place; it makes you a better person. Chocolate is an instant serotonin booster, making period days tolerable.
Current Noodles Hot ‘n’ Spicy: Super Spicy Indeed!
I am aware that Current Noodles Hot ‘n’ Spicy is a hit with many people, and I applaud them for their spice tolerance.
Marketing Express Vol 42
Marketing & Advertising News Highlights, Here is the 42nd episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format
Marketing Express | Vol 41
Here is the 41st episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format.
Marketing Express | Vol 40
Here is the latest weekly updates on Marketing & Advertising News Highlights from the Local and International Market that has been featured in our Website.
SWASTIMA KHADKA NISCHAL BASNET FT. COCA – COLA DASHAIN BTS
This is behind the shoot making a video of Coca Cola in Nepal during the last festive season. The ad was able to attract lots of eyeballs and praise through its wonderful execution.
BTS OF BERGER PAINTS FT. SANDEEP CHETTRI AND ANCHAL SHARMA
The Season Offer ad of Berger Paints Nepal was shot few months back. Have a look at the entertaining behind the shoot video of entire production.
Amantran Spa Photoshoot with Miss Nepal Supranational Rose Lama
The Spa recently conducted a photoshoot with Miss Nepal Supranational Rose Lama for the launch of its new outlet and branding.
The Future of the Beauty Industry in an Increasingly Virtual World
We’re at a turning point in the beauty industry, as technology’s ability to streamline makeup sales to virtual rests solely on the amount of trust it can establish right now.
Pandemic Communications Essentials: What Coronavirus has taught the communications fraternity
When the time was right, brands built their messages on compassion, addressing feelings and not just facts. Approaching the situation with honesty and empathy was one of the key ways in driving successful communication during this time – showing that you care, was the only story to tell.
Challenges of the digital world
People spend most of their time on social media, where we see lots of self-reporting and amateur journalism. This is not necessarily a bad thing, but it has led to a ballooning of fake news.
