TVS, a leading technology champion in the Nepali two-wheeler market, has introduced attractive offers for this new year.
Pepsi launched a new logo and brand system that uses high contrast visuals to sell Zero Sugar products.
Fashion Network Nepal (FNN) in association with Club 10X organized an Event “Fashion Gala Night” on 25th March, 2023. The main motto of the event was to celebrate the creativity in Fashion.
Jacques du Manoir is the authentic SWISS MADE label brand which categorizes their brands into one of the most dynamic brands in the price range
Lifebuoy’s association as the Hygiene Partner for ICC Men’s Cricket World Cup League 2 is a significant step towards promoting hygiene and cleanliness in sports.
Intra National Welfare and Support Foundation of America has postponed Kathmandu auditions of ‘Mero Voice Universe’ and ‘Mero Dance Universe’ for March 18 and 19.
To signal a shift away from mobile phones, Nokia has unveiled a radically new logo.
SubhaGriha Institute and Consultancy has appointed one of the most versatile media personalities, Mr. Suraj Singh Thakuri, on board as a brand ambassador
The AOG Marquee Ride Nepal will start from Kathmandu and continue towards witnessing the ultimate biking festival at Goa for TVS Motosoul.
Marketing myopia is true for all companies who define their markets too narrowly. Many examples from the past show that when businesses have redefined their markets from product-focus to consumer-focus they have continued to grow.
If brand custodians can understand what underpins the attitudes of a brand’s most loyal customer, they may be able to identify opportunities to convert other consumers to this profitable position.
In this digital era, most brands and companies face the new challenge to determine the right mix of online and offline tactics when planning an advertising campaign or overall marketing strategy.
Whatever the reasons, advertising is necessary in today’s age. For brands, not being able to communicate is suicidal. We need to ensure an environment that allows our local brands to be competitive and not let them die in seclusion.
Brand building is more about attitude than about skills. It is as much about building a mindset as it is about product solutions that consistently satisfy consumer requirements.
Brands will have to make an important decision. Whether to cry over the unwarranted and unplanned challenges or to take the lead and grab the opportunities.
It is said that you have to sell yourself every day, no matter, which profession are you in. Only a passionate marketer has the presence of mind to do their job correctly even during a fiasco.
Here are some of the top extraction points from the Netflix popular series, Emily in Paris, from a marketer perspective.
This is a 10-episode series review of Emily in Paris from the perspective of a MARKETER. I think every episode has a unique key learning which I will try to extract in my top 3 learnings from every episode.
The campaign is launched to introduce the 4 new variants of Premium Long Grain Pearl Rice. The latest campaign features popular Nepali actress Swastima Khadka.
Real Fruit juice brought in a new campaign for Tihar focusing on the health benefits of consuming juice instead of other beverages.
Bathsense from Asian Paints has been recently launched in the Nepalese market. The brand has recently launched its new TVC in Nepal.
Is Zinger Burger at Wings & Things the best burger in town? The good thing about Zinger Burger at Wings & Things is that all its elements come together to make it great.
Good chocolate is what pure love tastes like. It makes the world a better place; it makes you a better person. Chocolate is an instant serotonin booster, making period days tolerable.
I am aware that Current Noodles Hot ‘n’ Spicy is a hit with many people, and I applaud them for their spice tolerance.
Marketing & Advertising News Highlights, Here is the 42nd episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format
Here is the 41st episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format.
Here is the latest weekly updates on Marketing & Advertising News Highlights from the Local and International Market that has been featured in our Website.
This is behind the shoot making a video of Coca Cola in Nepal during the last festive season. The ad was able to attract lots of eyeballs and praise through its wonderful execution.
The Season Offer ad of Berger Paints Nepal was shot few months back. Have a look at the entertaining behind the shoot video of entire production.
The Spa recently conducted a photoshoot with Miss Nepal Supranational Rose Lama for the launch of its new outlet and branding.
What is the right social media etiquette for brands and leaders? Here’s a checklist of dos and don’t to keep in mind to ensure you’re posting responsibly on social media.
We’re at a turning point in the beauty industry, as technology’s ability to streamline makeup sales to virtual rests solely on the amount of trust it can establish right now.
When the time was right, brands built their messages on compassion, addressing feelings and not just facts. Approaching the situation with honesty and empathy was one of the key ways in driving successful communication during this time – showing that you care, was the only story to tell.