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Giselle roped in for ‘Moonphase’

Jacques du Manoir is the authentic SWISS MADE label brand which categorizes their brands into one of the most dynamic brands in the price range

Lifebuoy announces its association as the Hygiene Partner for ICC Men’s Cricket World Cup League 2

Lifebuoy’s association as the Hygiene Partner for ICC Men’s Cricket World Cup League 2 is a significant step towards promoting hygiene and cleanliness in sports.

Mero Voice Universe and Mero Dance Universe announce new date for Kathmandu audition

Intra National Welfare and Support Foundation of America has postponed Kathmandu auditions of ‘Mero Voice Universe’ and ‘Mero Dance Universe’ for March 18 and 19.

Nokia changes it’s iconic logo to signal their strategy shift

To signal a shift away from mobile phones, Nokia has unveiled a radically new logo.

SubhaGriha Institute and Consultancy appointed Mr. Suraj Singh Thakuri, as brand ambassador

SubhaGriha Institute and Consultancy has appointed one of the most versatile media personalities, Mr. Suraj Singh Thakuri, on board as a brand ambassador

OUTREACH WINS BIG AT FLAME AWARDS ASIA 2022 IN INDIA

OUTREACH WINS BIG AT FLAME AWARDS ASIA 2022 IN INDIA

Outreach Nepal bags 11 Gold and 1 Silver at Flame Awards Asia 2022 in the Emerging Market Category – South Asia, with 8 Gold and 1 Silver for Ncell – Possible Cha Sabai, Khusiyali Sadhai On and Ncell + Viber Promotion. And 3 Gold for Sunsilk campaign – #SunsilkDashainVibes.

What Business are You Really in?

What Business are You Really in?

Marketing myopia is true for all companies who define their markets too narrowly. Many examples from the past show that when businesses have redefined their markets from product-focus to consumer-focus they have continued to grow.

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Driving Brand Loyalty

Driving Brand Loyalty

If brand custodians can understand what underpins the attitudes of a brand’s most loyal customer, they may be able to identify opportunities to convert other consumers to this profitable position.

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Batting for Advertising

Batting for Advertising

Whatever the reasons, advertising is necessary in today’s age. For brands, not being able to communicate is suicidal. We need to ensure an environment that allows our local brands to be competitive and not let them die in seclusion.

No Shortcuts

No Shortcuts

Brand building is more about attitude than about skills. It is as much about building a mindset as it is about product solutions that consistently satisfy consumer requirements.

French Ending

French Ending

It is said that you have to sell yourself every day, no matter, which profession are you in. Only a passionate marketer has the presence of mind to do their job correctly even during a fiasco.

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Faux Amis

Faux Amis

This is a 10-episode series review of Emily in Paris from the perspective of a MARKETER. I think every episode has a unique key learning which I will try to extract in my top 3 learnings from every episode.

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Marketing Express Vol 42

Marketing & Advertising News Highlights, Here is the 42nd episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format

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Challenges of the digital world

Challenges of the digital world

People spend most of their time on social media, where we see lots of self-reporting and amateur journalism. This is not necessarily a bad thing, but it has led to a ballooning of fake news.

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