by shekhar | Jan 11, 2021 | Global
Kia has revealed its new corporate logo and global brand slogan which signifies the brand’s transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry. The...
by shekhar | Nov 29, 2020 | Global
In addition to newer tools like badges in Live and IGTV Ads, branded content remains an important way that creators can make money.Instagram shared updates that will make it easier for creators and brands to create and increase transparency on its platform. Instagram...
by shekhar | Nov 29, 2020 | Global
In a deal uniting two digital media pioneers searching for fresh traction in a struggling market, BuzzFeed said Thursday it was acquiring HuffPost. According to a statement from the companies, the agreement allows BuzzFeed to take over HuffPost from Verizon Media’s...
by shekhar | Nov 26, 2020 | Global
Google unveiled its revamped Google Pay app during a virtual event Wednesday, with new features that allow users to pay friends, track and manage budgets, and receive insights on their spending.The tech giant also revealed an expanded portfolio of partner banks that...
by shekhar | Nov 24, 2020 | Global
TikTok now has another competitor to contend with: Snapchat. Snap is launching Spotlight, a new section of its app that will showcase user-created videos. Though it’s not the first time the app has highlighted videos from users, it’s the first time Snapchat will...
by shekhar | Nov 24, 2020 | Global
PepsiCo’s Frito-Lay division launched its first online holiday shop where consumers can buy snack-themed gifts and apparel, including sweaters, beanies, knit scarves and fuzzy socks, the company said in a press release. When customers buy merchandise featuring...
by shekhar | Nov 23, 2020 | Global
At the Festival of Marketing, delegates heard how brands can tap into the massive surge in interest and participation in short-form video, and still remain relevant in a media landscape where a 15-second homemade video on TikTok, Instagram Reels, or Triller can...
by shekhar | Oct 31, 2020 | Global
Google parent Alphabet Inc on Thursday powered back to sales growth, beating analysts’ estimates for the third quarter as businesses initially hobbled by the coronavirus pandemic resumed advertising with the internet’s biggest supplier of ads. Alphabet...
by shekhar | Oct 27, 2020 | Global
The new app for Web & Andriod developed by Google – Keen, enables users to curate content basis their interests, share collections with others, and find new content based on what they have saved. The experiment – Keen, is a part of Area 120, the Google workshop...
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