by shekhar | Mar 10, 2022 | Global
In a symbolic move by four iconic U.S. brands, PepsiCo, Coca-Cola, McDonald’s and Starbucks are suspending business in Russia after that country’s invasion of Ukraine. “Our hearts are with the people who are enduring unconscionable effects from these tragic events in...
by shekhar | Mar 4, 2022 | Global
Giselle Ho has joined Distripress – The World of Print and Digital Distribution as the new Community Manager in January. Giselle is a proven executive who has worked with various multinational companies, where she brings to the team Asia Pacific experience and a...
by shekhar | Oct 21, 2021 | Global, Marketing News
YouTube is gearing up for Christmas mania with confirmation that the YouTube Holiday Stream and Shop will host seven days of shoppable live streams from November 15. Announced at Advertising Week New York, the festive initiative to unify streaming and e-commerce will...
by shekhar | Oct 19, 2021 | Global, Marketing News
Instagram has introduced two new features for its platform. These tools are targeted at the creators who use the Live function. From now on, the creators will be allowed to schedule their Live sessions up to 90 days in advance, and share the news through posts and...
by shekhar | Oct 10, 2021 | Global, Marketing News
Coke’s new tagline ‘Real Magic’ marks the first new global brand platform since 2016, as the company promises changes in the way it communicates. Soft drinks giant Coca-Cola has launched its new tagline – ‘Real Magic’ – as part of its refreshed brand platform, as it...
by shekhar | Feb 21, 2021 | Global, Marketing News
German sportswear maker Adidas AG plans to sell or spin-off its underperforming Reebok brand, 15 years after it bought the U.S. fitness label to help compete with arch-rival Nike Inc. Adidas said on Tuesday it had decided to begin a formal process aimed at divesting...
by shekhar | Jan 11, 2021 | Global
Kia has revealed its new corporate logo and global brand slogan which signifies the brand’s transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry. The...
by shekhar | Nov 29, 2020 | Global
In addition to newer tools like badges in Live and IGTV Ads, branded content remains an important way that creators can make money.Instagram shared updates that will make it easier for creators and brands to create and increase transparency on its platform. Instagram...
by shekhar | Nov 29, 2020 | Global
In a deal uniting two digital media pioneers searching for fresh traction in a struggling market, BuzzFeed said Thursday it was acquiring HuffPost. According to a statement from the companies, the agreement allows BuzzFeed to take over HuffPost from Verizon Media’s...
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