Adidas plans to sell struggling Reebok brand

Adidas plans to sell struggling Reebok brand

German sportswear maker Adidas AG plans to sell or spin-off its underperforming Reebok brand, 15 years after it bought the U.S. fitness label to help compete with arch-rival Nike Inc. Adidas said on Tuesday it had decided to begin a formal process aimed at divesting...
Kia introduces its new logo and global brand slogan

Kia introduces its new logo and global brand slogan

Kia has revealed its new corporate logo and global brand slogan which signifies the brand’s transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry. The...
Google revamps Google Pay, adds 3 new partner banks

Google revamps Google Pay, adds 3 new partner banks

Google unveiled its revamped Google Pay app during a virtual event Wednesday, with new features that allow users to pay friends, track and manage budgets, and receive insights on their spending.The tech giant also revealed an expanded portfolio of partner banks that...
Snapchat Launches TikTok Rival ‘Spotlight’

Snapchat Launches TikTok Rival ‘Spotlight’

TikTok now has another competitor to contend with: Snapchat. Snap is launching Spotlight, a new section of its app that will showcase user-created videos. Though it’s not the first time the app has highlighted videos from users, it’s the first time Snapchat will...
Will TikToks and Reels become the TV ads of the future?

Will TikToks and Reels become the TV ads of the future?

At the Festival of Marketing, delegates heard how brands can tap into the massive surge in interest and participation in short-form video, and still remain relevant in a media landscape where a 15-second homemade video on TikTok, Instagram Reels, or Triller can...