Cancel Couture
Emily in Paris is a 10-episode series review from the perspective of a MARKETER. For those who haven’t watched the series yet, this is going to be a spoiler-filled segment, so go watch it before you start reading.
Radisson Hotel Kathmandu organized Christmas Tree Lighting Ceremony
Radisson Hotel Kathmandu welcomed this holiday season with the official Christmas Tree Lighting Ceremony on the 19th of December 2021.
An American Auction in Paris
No matter how bad the situation is, as a human being and as a marketer, you must look for the light at the end of the tunnel.
Pycus bagged #TheeGo for Brand Development
Pycus and NEV penned down an agreement for Brand Strategy Development and execution of a promotion plan. Pycus will now handle the umbrella brand #TheeGo and its various sub-brands.
Application call for Nabil SSE Fellowship Program 2022
Nabil School of Social Entrepreneurship (SSE) Fellowship Program has tied up with the Tribhuvan University (School of Management). Under this fellowship, 40 participants will be selected for a 6-month learning-based residential program.
Vianet to provide High-Speed Internet and IPTV services
Vianet has recently announced its partnership with China Communications Services Nepal (CHINAICTC) for network expansion in Western Nepal.
Family Affair
Whether the brand is small or big, as a marketer, you should always have a passionate approach to contribute towards its growth.
The 5 Sunsilk Gang Of Girls has been announced
Sunsilk Dashain Vibes contest was a digital contest conducted from 14th September – 23rd October 2021 where participants had to showcase their Dashain Vibes and fabulous hairstyles using the #Sunsilk Dashain Vibes
Fashion Network Nepal conducted No Shave November- Fashion for Cause.
Fashion Network Nepal has organized the No Shave November Fashion for Cause Event on 27th November 2021, Saturday at Chhaya Center, Thamel, Kathmandu.
Essentials of Rebranding
The heart of every successful rebranding is a planned strategy that encompasses the new corporate vision, based on both the stakeholder and shareholder values.
Building Brand Response
There are times when people do focus on brands and call up related memories and associations. This is Brand Response and such response needs to be evolved consciously and strategically.
Making a Great Advertisement
A creative brief is the foundation of any advertising or marketing campaign. It helps to bridge strategic thinking and creative execution. Every creative brief is different, but here are the most common sections of a creative brief.
Advantage Local
There is a huge takeaway for local companies, brands, and marketers. Look around and make an effort to understand what your local consumer really wants and start a Brand Movement around that shared local value.
The Decoy Brand: not everything you sell needs to actually sell!
The Decoy Brand is when you subtly position your main product offering as superior by deliberately making another product offering that is a bit inferior.
Have we lost the art of crafting print communications?
That art of creating sharp communication via print is a dying art. Anyone who can craft a proper print ad knows the intricacies of proper communication.
Cancel Couture
Emily in Paris is a 10-episode series review from the perspective of a MARKETER. For those who haven’t watched the series yet, this is going to be a spoiler-filled segment, so go watch it before you start reading.
An American Auction in Paris
No matter how bad the situation is, as a human being and as a marketer, you must look for the light at the end of the tunnel.
Family Affair
Whether the brand is small or big, as a marketer, you should always have a passionate approach to contribute towards its growth.
Real Fruit juice has brought in a new campaign for Tihar
Real Fruit juice brought in a new campaign for Tihar focusing on the health benefits of consuming juice instead of other beverages.
The latest TVC of ‘BATHSENSE’ by Asian Paints has been released
Bathsense from Asian Paints has been recently launched in the Nepalese market. The brand has recently launched its new TVC in Nepal.
Amantran Spa & Salon Launches New Video
Amantran Spa & Salon has released their new video to announce the opening of their new outlet at Boudha, Kathmandu.
The Mediterranean cuisine at Tahina Terrace
If you are in search for some delectable Mediterranean cuisine, the search ends at Tahina Terrace in Kathmandu Marriott Hotel.
Tasting Taza Treats’ Baklava
I have been nurturing the dream of biting into a Baklava for years now. When I finally opened this miracle of a dish that had somehow found its way to me, the first thing I did was fill my lungs with its aroma.
Yumms Momo: Convenient and Delicious Momos in Your Freezer
In this Product Review Session, Akriti tries out the new frozen and Packaged Yumms MoMo, Will she find it to be delicious and convenient? One of the Best Food Reviews is Here.
Marketing Express Vol 45
The right source for your need to get quick updates on Marketing and Advertising that are presented in a quick video format every weekend.
Marketing Express Vol 44
Here is the 44th episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format DishHome
Marketing Express | Vol 43
Here is the 43rd episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format
BTS video of The Himalayan Reserve
Jazz Production, one of the finest and creative Visual content makers has released it’s behind the scene video of The Himalayan Reserve Whiskey Commercial.
What goes behind the shoot of Ncell TVC
Here is a quick glimpse of behind the scene while shooting the TVC of Ncell App. The ad encourages and educates people about the added features that are presented in a catchy jingle-based ad filled with dance and youthfulness.
Behind The Scenes of Himalaya Purifying Neem Face Wash TVC 2020
Here is what went down Behind the scenes to make the recent TV commercial for Himalaya Purifying Neem Face Wash which is the remake of the brand’s Indian TVC.
Who are the most powerful influencers?
While the number of brands using influencers to promote their products continues to grow, these social media stars are losing their grip on the thing that gave them influence
#ORNKnowledge Series: How to ride the campaign planning motorbike?
Research shows that “brand” and “strategy” are amongst the most misused and misunderstood words in modern business. Brand strategy is a way to bring clarity to the marketing process.
Why silence may not be the best social media strategy for brands and leaders
What is the right social media etiquette for brands and leaders? Here’s a checklist of dos and don’t to keep in mind to ensure you’re posting responsibly on social media.
