Glocal Pvt. Ltd. has announced the application opening of Wai Wai Glocal Teen Hero Nepal for the year 2021. It is a great platform exclusively for teenagers to share their initiation, creativity, and enthusiasm to foster innovative reasoning.

Ncell Axiata Limited has revised International Call Distance (ILD) call rates to 19 countries effective from Friday (June 04).

Huawei, one of the leading global technology companies, announced it is expanding its long-term brand cooperation with Viber on AppGallery.

The United Nations Development Program (UNDP) and Ncell Axiata Limited entered into a partnership to promote sustainable development solutions.

As part of Unilever’s commitment “to make sustainable living a commonplace”, it partnered with the Nepal Army in the “Mountain Cleaning Campaign 2021”.

Are you Updated? Here is the weekly Marketing & Advertising News Highlights from the Local and International Market that has been featured in our Website in a quick video format.

How do you get updated with weekly Marketing and Advertising News? Here is the Marketing Express powered by DishHome Go where you can get Marketing News Highlights in 90 Sec video format every week on Adstock Nepal.

How do you get updated with current Marketing and Advertising News? Here is the Marketing Express where you can get Marketing News Highlights in 90 Sec video format every week on Adstock Nepal.

The best way to get updated with current Marketing and Advertising News, Marketing News Highlights in 90 Sec video format every week on Adstock Nepal

Marketing Express Vol 35: The best way to get updated with current Marketing and Advertising News, Marketing News Highlights in 90 Sec video format every week on Adstock Nepal

Marketing Express Vol 34: The best way to get updated with current Marketing and Advertising News, Marketing News Highlights in 90 Sec video format every week on Adstock Nepal

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

Marketing Express: The best way to get updated with current Marketing News and Brand content, Marketing News Highlights in 90 Sec video format

https://www.youtube.com/watch?v=3p58J-V9sXQ Marketing News Highlights in 90 Sec DishHome has contracted Comedy Champion season 2 in the Powered By category DishHome, is in the official Powered By category of the popular comedy show Comedy Champion season 2. The...

Marketing Express Vol 30: The best way to get updated with current Marketing News

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

A Brand will never survive if it becomes irrelevant for its Core Target Group, thus, while stratifying brand positioning, we must think of being relevant for at least 10 years.

The precise answers are the anchor for all the form of Brand & Advertising Communication. Ideally, it is the blueprint for overall marketing and development of the Brand.

With the core value at the center, one can draw The Brand’s Architecture. Like an onion, this model has four layers: Symbol, Heroes, Rituals, and Core Value, which expresses the behavior of the Brand.

PRICING STRATEGY should be a brand’s focal point of the overall marketing strategy today. It could be the most effective way for brands to stay relevant in the changing economic world of 2020 and beyond.

Writing a Brand Positioning Statement is a tricky job for even the best in the business. It’s not merely a slogan or a sentence; it is an extraction of the whole Brand Idea put into a single line.

Through the Single Page Brand Strategy, we can create high value and a powerful brand by bringing everybody on the same page. It creates perfect harmony to work towards the collective brand vision.

To create a unique brand idea which is own-able and motivational to your beloved consumer, we need to think across the different vertex, which I have learned in BRAND STAR.

What one needs to keep in mind is that while ATL, BTL and Digital work perfectly okay on their own, they work better together if and when they are used strategically for the betterment of the Brand. Look at it like different instruments coming together to create your favorite melody.

During my experience so far in the industry, I have learned one of the simplest and most effective ways to approach brand communication strategy, which I am sharing with you below in hopes that you might find it helpful. Read More…

The single word which you have extracted for your brand simplifies the otherwise complicated idea of the brand.

whenever somebody asks me what BRAND is, or in occasions where I have to explain it to somebody, I end of tongue-tied. It is not an easy task because you are explaining something experiential. How can anyone even begin to explain the feeling of being caught on fire?