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Everest Bank urges everyone to celebrate this Teej safely

Considering the ongoing situation, Everest Bank Limited urges everyone to celebrate this Teej safely with their family members at home.

Building Brand Response

There are times when people do focus on brands and call up related memories and associations. This is Brand Response and such response needs to be evolved consciously and strategically.

DarazMall Festival Announced

Daraz, Nepal’s leading online marketplace has announced the launch of their latest shopping campaign called DarazMall Festival set to begin from 18th August 2021.

La Liga coming to Nepal

The right to broadcast the La Liga game in Nepal through pay-TV and special digital networks is reserve by DishHome and the tickets will be soon available through SIM TV, Prabhu TV, and DishHome OTT (DishHome GO).

The legendary five-star hotel rebranded as “The Soaltee Kathmandu”

Kathmandu’s premier landmark Hotel Soaltee has been rebranded as “The Soaltee Kathmandu” after the Management Agreement with Intercontinental Hotels Group (IHG) ends.

Building Brand Response

Building Brand Response

There are times when people do focus on brands and call up related memories and associations. This is Brand Response and such response needs to be evolved consciously and strategically.

DarazMall Festival Announced

DarazMall Festival Announced

Daraz, Nepal’s leading online marketplace has announced the launch of their latest shopping campaign called DarazMall Festival set to begin from 18th August 2021.

La Liga coming to Nepal

La Liga coming to Nepal

The right to broadcast the La Liga game in Nepal through pay-TV and special digital networks is reserve by DishHome and the tickets will be soon available through SIM TV, Prabhu TV, and DishHome OTT (DishHome GO).

Making a Great Advertisement

Making a Great Advertisement

A creative brief is the foundation of any advertising or marketing campaign. It helps to bridge strategic thinking and creative execution. Every creative brief is different, but here are the most common sections of a creative brief.

Making a Great Advertisement

Making a Great Advertisement

A creative brief is the foundation of any advertising or marketing campaign. It helps to bridge strategic thinking and creative execution. Every creative brief is different, but here are the most common sections of a creative brief.

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What Business are You Really in?

What Business are You Really in?

Marketing myopia is true for all companies who define their markets too narrowly. Many examples from the past show that when businesses have redefined their markets from product-focus to consumer-focus they have continued to grow.

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Batting for Advertising

Batting for Advertising

Whatever the reasons, advertising is necessary in today’s age. For brands, not being able to communicate is suicidal. We need to ensure an environment that allows our local brands to be competitive and not let them die in seclusion.

No Shortcuts

No Shortcuts

Brand building is more about attitude than about skills. It is as much about building a mindset as it is about product solutions that consistently satisfy consumer requirements.

What goes behind the shoot of Ncell TVC

What goes behind the shoot of Ncell TVC

Here is a quick glimpse of behind the scene while shooting the TVC of Ncell App. The ad encourages and educates people about the added features that are presented in a catchy jingle-based ad filled with dance and youthfulness.

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