The scheme launched on the occasion of EID will remain in place for 7 days. In this offer, every day a customer who receives the highest incoming call from the UAE will win a Samsung Galaxy A20 smartphone.

Yamaha Nepal – the fastest growing two-wheeler brand in Nepal, has recently been awarded as the Scooter of the Year 2021 by Bike India awards.

The Nepal Distilleries Pvt. Ltd.- Producer of Khukri Rum is proud to announce its partnership to the historic Clean Himalaya Program 2021 taking place under the leadership of the Nepal Army.

Pepsi has onboarded Nepal Superstar, Pradeep Khadka as its new brand ambassador in Nepal and has launched a quirky new summer campaign with him.

Viber has introduced this cricket chatbot so that the cricket fans can still feel the vibe and enjoy nail-biting moments.

How do you get updated with weekly Marketing and Advertising News? Here is the Marketing Express powered by DishHome Go where you can get Marketing News Highlights in 90 Sec video format every week on Adstock Nepal.

How do you get updated with current Marketing and Advertising News? Here is the Marketing Express where you can get Marketing News Highlights in 90 Sec video format every week on Adstock Nepal.

The best way to get updated with current Marketing and Advertising News, Marketing News Highlights in 90 Sec video format every week on Adstock Nepal

Marketing Express Vol 35: The best way to get updated with current Marketing and Advertising News, Marketing News Highlights in 90 Sec video format every week on Adstock Nepal

Marketing Express Vol 34: The best way to get updated with current Marketing and Advertising News, Marketing News Highlights in 90 Sec video format every week on Adstock Nepal

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

Marketing Express: The best way to get updated with current Marketing News and Brand content, Marketing News Highlights in 90 Sec video format

https://www.youtube.com/watch?v=3p58J-V9sXQ Marketing News Highlights in 90 Sec DishHome has contracted Comedy Champion season 2 in the Powered By category DishHome, is in the official Powered By category of the popular comedy show Comedy Champion season 2. The...

Marketing Express Vol 30: The best way to get updated with current Marketing News

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

A Brand will never survive if it becomes irrelevant for its Core Target Group, thus, while stratifying brand positioning, we must think of being relevant for at least 10 years.

The precise answers are the anchor for all the form of Brand & Advertising Communication. Ideally, it is the blueprint for overall marketing and development of the Brand.

With the core value at the center, one can draw The Brand’s Architecture. Like an onion, this model has four layers: Symbol, Heroes, Rituals, and Core Value, which expresses the behavior of the Brand.

PRICING STRATEGY should be a brand’s focal point of the overall marketing strategy today. It could be the most effective way for brands to stay relevant in the changing economic world of 2020 and beyond.

Writing a Brand Positioning Statement is a tricky job for even the best in the business. It’s not merely a slogan or a sentence; it is an extraction of the whole Brand Idea put into a single line.

Through the Single Page Brand Strategy, we can create high value and a powerful brand by bringing everybody on the same page. It creates perfect harmony to work towards the collective brand vision.

To create a unique brand idea which is own-able and motivational to your beloved consumer, we need to think across the different vertex, which I have learned in BRAND STAR.

What one needs to keep in mind is that while ATL, BTL and Digital work perfectly okay on their own, they work better together if and when they are used strategically for the betterment of the Brand. Look at it like different instruments coming together to create your favorite melody.

During my experience so far in the industry, I have learned one of the simplest and most effective ways to approach brand communication strategy, which I am sharing with you below in hopes that you might find it helpful. Read More…

The single word which you have extracted for your brand simplifies the otherwise complicated idea of the brand.

whenever somebody asks me what BRAND is, or in occasions where I have to explain it to somebody, I end of tongue-tied. It is not an easy task because you are explaining something experiential. How can anyone even begin to explain the feeling of being caught on fire?