Daraz and Samsung join hands to begin pre-bookings of new Samsung Galaxy F22
Daraz has joined hands with Samsung Nepal to begin pre-bookings of the new Samsung Galaxy F22 via its platform. Customers can also purchase the Galaxy F22 on 0% interest Easy Monthly Installment (EMI) on Daraz.
What Business are You Really in?
Marketing myopia is true for all companies who define their markets too narrowly. Many examples from the past show that when businesses have redefined their markets from product-focus to consumer-focus they have continued to grow.
DishHome Fibernet extends its services to DHARAN
DishHome Fibernet has been providing the best internet connection experience to its customers since its launch in 2020.
Marketing Express Vol 44
Here is the 44th episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format DishHome
Nabil Bank hands over Oxygen Plant to Bir Hospital
Nabil Bank has handed over an oxygen plant to the National Academy of Medical Sciences (Bir Hospital). The oxygen plant will be able to fill 150 cylinders of 40 liters per day.
DishHome’s full version video of its campaign “Khushi ko Connection”.
Dishhome released a full version video of its campaign, “Khusiko Connection.” The story revolves around the bride, perplexed, nervous, and anxious in the new environment apart from her home and family.
Gorkha Eco Panel ties up with Shrinkhala Khatiwada
Shrinkhala Khatiwada has been appointed as BRAND Ambassador of International Green Developers Nepal Pvt. Ltd (IGDN) in a small program organized in its premises .
Samsung Nepal Launches Galaxy A22
Samsung Nepal Launches Galaxy A22 with Awesome 48MP Quad Camera with OIS, 5000mAh Battery & Real Smooth 90Hz Display
Nabil Bank begins joint operation after the successful acquisition of United Finance Limited
Nabil Bank Limited and United Finance Limited have begun joint transactions from 11 July 2021 (27 Asadh 2078) after the successful acquisition process.
What Business are You Really in?
Marketing myopia is true for all companies who define their markets too narrowly. Many examples from the past show that when businesses have redefined their markets from product-focus to consumer-focus they have continued to grow.
Driving Brand Loyalty
If brand custodians can understand what underpins the attitudes of a brand’s most loyal customer, they may be able to identify opportunities to convert other consumers to this profitable position.
Challenge of Offline & Online Brand Image Consistency
In this digital era, most brands and companies face the new challenge to determine the right mix of online and offline tactics when planning an advertising campaign or overall marketing strategy.
Copywriters are Passionate about Certain Words
Copywriting is the most crucial part of creating advertising Campaigns. Ad copywriters are obsessed with words and word choices because it is a critical element in making effective advertising campaigns.
No Shortcuts
Brand building is more about attitude than about skills. It is as much about building a mindset as it is about product solutions that consistently satisfy consumer requirements.
Brands in times of Natural Disasters
Brands will have to make an important decision. Whether to cry over the unwarranted and unplanned challenges or to take the lead and grab the opportunities.
‘Integration’ is the new Mantra
Digital and traditional media don’t have to be an ‘either – or’ choice for marketers. In fact, most successful campaigns are the ones that have been able to synergize these mediums.
Criteria for Brand Positioning
A Brand will never survive if it becomes irrelevant for its Core Target Group, thus, while stratifying brand positioning, we must think of being relevant for at least 10 years.
6 Question to Ask Before Writing Brand Positioning Statement
The precise answers are the anchor for all the form of Brand & Advertising Communication. Ideally, it is the blueprint for overall marketing and development of the Brand.
How to draw The Brand’s Architecture?
With the core value at the center, one can draw The Brand’s Architecture. Like an onion, this model has four layers: Symbol, Heroes, Rituals, and Core Value, which expresses the behavior of the Brand.
