Amantran Spa & Salon Launches New Video
Amantran Spa & Salon has released their new video to announce the opening of their new outlet at Boudha, Kathmandu.
Vianet Purple Pack Campaign released
Vianet has launched a campaign named Vianet Purple Pack in partnership with Ncell.
Everest Bank urges everyone to celebrate this Teej safely
Considering the ongoing situation, Everest Bank Limited urges everyone to celebrate this Teej safely with their family members at home.
Have we lost the art of crafting print communications?
That art of creating sharp communication via print is a dying art. Anyone who can craft a proper print ad knows the intricacies of proper communication.
Building Brand Response
There are times when people do focus on brands and call up related memories and associations. This is Brand Response and such response needs to be evolved consciously and strategically.
DarazMall Festival Announced
Daraz, Nepal’s leading online marketplace has announced the launch of their latest shopping campaign called DarazMall Festival set to begin from 18th August 2021.
La Liga coming to Nepal
The right to broadcast the La Liga game in Nepal through pay-TV and special digital networks is reserve by DishHome and the tickets will be soon available through SIM TV, Prabhu TV, and DishHome OTT (DishHome GO).
The legendary five-star hotel rebranded as “The Soaltee Kathmandu”
Kathmandu’s premier landmark Hotel Soaltee has been rebranded as “The Soaltee Kathmandu” after the Management Agreement with Intercontinental Hotels Group (IHG) ends.
Making a Great Advertisement
A creative brief is the foundation of any advertising or marketing campaign. It helps to bridge strategic thinking and creative execution. Every creative brief is different, but here are the most common sections of a creative brief.
Building Brand Response
There are times when people do focus on brands and call up related memories and associations. This is Brand Response and such response needs to be evolved consciously and strategically.
Making a Great Advertisement
A creative brief is the foundation of any advertising or marketing campaign. It helps to bridge strategic thinking and creative execution. Every creative brief is different, but here are the most common sections of a creative brief.
What Business are You Really in?
Marketing myopia is true for all companies who define their markets too narrowly. Many examples from the past show that when businesses have redefined their markets from product-focus to consumer-focus they have continued to grow.
Have we lost the art of crafting print communications?
That art of creating sharp communication via print is a dying art. Anyone who can craft a proper print ad knows the intricacies of proper communication.
Batting for Advertising
Whatever the reasons, advertising is necessary in today’s age. For brands, not being able to communicate is suicidal. We need to ensure an environment that allows our local brands to be competitive and not let them die in seclusion.
No Shortcuts
Brand building is more about attitude than about skills. It is as much about building a mindset as it is about product solutions that consistently satisfy consumer requirements.
Criteria for Brand Positioning
A Brand will never survive if it becomes irrelevant for its Core Target Group, thus, while stratifying brand positioning, we must think of being relevant for at least 10 years.
6 Question to Ask Before Writing Brand Positioning Statement
The precise answers are the anchor for all the form of Brand & Advertising Communication. Ideally, it is the blueprint for overall marketing and development of the Brand.
How to draw The Brand’s Architecture?
With the core value at the center, one can draw The Brand’s Architecture. Like an onion, this model has four layers: Symbol, Heroes, Rituals, and Core Value, which expresses the behavior of the Brand.
Amantran Spa & Salon Launches New Video
Amantran Spa & Salon has released their new video to announce the opening of their new outlet at Boudha, Kathmandu.
Vianet Purple Pack Campaign released
Vianet has launched a campaign named Vianet Purple Pack in partnership with Ncell.
Himstar reveals the magic of their Fan
Himstar, a reputed Nepali brand in the Consumer Electronics division has launched its campaign series. This campaign emphasis on “Himstar Bhaye Pugcha”.
Tasting Taza Treats’ Baklava
I have been nurturing the dream of biting into a Baklava for years now. When I finally opened this miracle of a dish that had somehow found its way to me, the first thing I did was fill my lungs with its aroma.
Yumms Momo: Convenient and Delicious Momos in Your Freezer
In this Product Review Session, Akriti tries out the new frozen and Packaged Yumms MoMo, Will she find it to be delicious and convenient? One of the Best Food Reviews is Here.
The Zing of Zinger Burger at Wings & Things
Is Zinger Burger at Wings & Things the best burger in town? The good thing about Zinger Burger at Wings & Things is that all its elements come together to make it great.
Marketing Express Vol 45
The right source for your need to get quick updates on Marketing and Advertising that are presented in a quick video format every weekend.
Marketing Express Vol 44
Here is the 44th episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format DishHome
Marketing Express | Vol 43
Here is the 43rd episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format
BTS video of The Himalayan Reserve
Jazz Production, one of the finest and creative Visual content makers has released it’s behind the scene video of The Himalayan Reserve Whiskey Commercial.
What goes behind the shoot of Ncell TVC
Here is a quick glimpse of behind the scene while shooting the TVC of Ncell App. The ad encourages and educates people about the added features that are presented in a catchy jingle-based ad filled with dance and youthfulness.
Behind The Scenes of Himalaya Purifying Neem Face Wash TVC 2020
Here is what went down Behind the scenes to make the recent TV commercial for Himalaya Purifying Neem Face Wash which is the remake of the brand’s Indian TVC.
#ORNKnowledge Series: How to ride the campaign planning motorbike?
Research shows that “brand” and “strategy” are amongst the most misused and misunderstood words in modern business. Brand strategy is a way to bring clarity to the marketing process.
Why silence may not be the best social media strategy for brands and leaders
What is the right social media etiquette for brands and leaders? Here’s a checklist of dos and don’t to keep in mind to ensure you’re posting responsibly on social media.
The Future of the Beauty Industry in an Increasingly Virtual World
We’re at a turning point in the beauty industry, as technology’s ability to streamline makeup sales to virtual rests solely on the amount of trust it can establish right now.
