Card Integration is a feature that integrates the card system with the Nabil SmartBank App (mobile banking app) allowing cardholders to avail card information at the touch of the screen.

With the aim of providing high-speed internet service at a cost-effective rate, Vianet has launched Vianet Speedy Offer whereby customers can avail up to 100 Mbps internet speed without extra cost.

Copywriting is the most crucial part of creating advertising Campaigns. Ad copywriters are obsessed with words and word choices because it is a critical element in making effective advertising campaigns.

Samsung, Nepal’s most trusted smartphone brand has announced the launch of Galaxy M62 that comes power packed with flagship 7nm Exynos 9825 processor that provides lightning fast performance and power efficiency

Ncell Axiata Limited has launched an attractive new year data offer for its customers under which Ncell customers can benefit from double data as bonus on data packs along with bonus data on every recharge of 50 and above

The best way to get updated with current Marketing and Advertising News, Marketing News Highlights in 90 Sec video format every week on Adstock Nepal

Marketing Express Vol 35: The best way to get updated with current Marketing and Advertising News, Marketing News Highlights in 90 Sec video format every week on Adstock Nepal

Marketing Express Vol 34: The best way to get updated with current Marketing and Advertising News, Marketing News Highlights in 90 Sec video format every week on Adstock Nepal

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

Marketing Express: The best way to get updated with current Marketing News and Brand content, Marketing News Highlights in 90 Sec video format

https://www.youtube.com/watch?v=3p58J-V9sXQ Marketing News Highlights in 90 Sec DishHome has contracted Comedy Champion season 2 in the Powered By category DishHome, is in the official Powered By category of the popular comedy show Comedy Champion season 2. The...

Marketing Express Vol 30: The best way to get updated with current Marketing News

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

Thank you to all the viewers for your continuous support and views which have enabled us to continue this segment. This is our 25th episode and many more to come.

Marketing Express: The best way to get updated with current Marketing News. Marketing News Highlights in 90 Sec

A Brand will never survive if it becomes irrelevant for its Core Target Group, thus, while stratifying brand positioning, we must think of being relevant for at least 10 years.

The precise answers are the anchor for all the form of Brand & Advertising Communication. Ideally, it is the blueprint for overall marketing and development of the Brand.

With the core value at the center, one can draw The Brand’s Architecture. Like an onion, this model has four layers: Symbol, Heroes, Rituals, and Core Value, which expresses the behavior of the Brand.

PRICING STRATEGY should be a brand’s focal point of the overall marketing strategy today. It could be the most effective way for brands to stay relevant in the changing economic world of 2020 and beyond.

Writing a Brand Positioning Statement is a tricky job for even the best in the business. It’s not merely a slogan or a sentence; it is an extraction of the whole Brand Idea put into a single line.

Through the Single Page Brand Strategy, we can create high value and a powerful brand by bringing everybody on the same page. It creates perfect harmony to work towards the collective brand vision.

To create a unique brand idea which is own-able and motivational to your beloved consumer, we need to think across the different vertex, which I have learned in BRAND STAR.

What one needs to keep in mind is that while ATL, BTL and Digital work perfectly okay on their own, they work better together if and when they are used strategically for the betterment of the Brand. Look at it like different instruments coming together to create your favorite melody.

During my experience so far in the industry, I have learned one of the simplest and most effective ways to approach brand communication strategy, which I am sharing with you below in hopes that you might find it helpful. Read More…

The single word which you have extracted for your brand simplifies the otherwise complicated idea of the brand.

whenever somebody asks me what BRAND is, or in occasions where I have to explain it to somebody, I end of tongue-tied. It is not an easy task because you are explaining something experiential. How can anyone even begin to explain the feeling of being caught on fire?