Nabil Bank has launched its new housing loan scheme ‘Home Loan Dashain Tihar Dhamaka’ targeting to approaching Dashain Tihar festivals.
The renowned two-wheeler company, TVS organized an exciting ride event “Apache Owner Group” (AOG) for its respected riders in Surkhet District.
Everest Bank launched E-Paicho Foneloan, an instant collateral-free loan available to eligible users of the EBL Touch 24 app.
Pepsico Unveils new Pepsi® with More Fizz, More Swag at a star-studded event with brand ambassador, Pradeep Khadka
Nabil Bank has bagged ‘Excellence in Consumer Debit Cards Business 2022’ and ‘Excellence in E-commerce Acquiring Business 2022 awards 2022
Ujaya Shakya, Founder and Managing Director, Outreach Nepal has been named jury for the ECI Awards 2022.
Swami Ramdev Baba and Acharya Balkrishna reveils the EBL – Patanjali Co-branded credit card
Laxmi Intercontinental P. Ltd., sole authorized distributor of Hyundai Motors in Nepal, has handed over the brand-new Hyundai i20 (Magna) as a bumper prize to the lucky winner of “Hyundai Festive Delight 2078” offer
Top 5 nominations from the 425 entries in 31 categories of the Golden Oak 12th AAN Crity Awards 2079 has been declared.
The heart of every successful rebranding is a planned strategy that encompasses the new corporate vision, based on both the stakeholder and shareholder values.
There are times when people do focus on brands and call up related memories and associations. This is Brand Response and such response needs to be evolved consciously and strategically.
A creative brief is the foundation of any advertising or marketing campaign. It helps to bridge strategic thinking and creative execution. Every creative brief is different, but here are the most common sections of a creative brief.
There is a huge takeaway for local companies, brands, and marketers. Look around and make an effort to understand what your local consumer really wants and start a Brand Movement around that shared local value.
The Decoy Brand is when you subtly position your main product offering as superior by deliberately making another product offering that is a bit inferior.
That art of creating sharp communication via print is a dying art. Anyone who can craft a proper print ad knows the intricacies of proper communication.
Emily in Paris is a 10-episode series review from the perspective of a MARKETER. For those who haven’t watched the series yet, this is going to be a spoiler-filled segment, so go watch it before you start reading.
No matter how bad the situation is, as a human being and as a marketer, you must look for the light at the end of the tunnel.
Whether the brand is small or big, as a marketer, you should always have a passionate approach to contribute towards its growth.
This video shows evolution of transaction from barter system all the way to Digital Wallet, while also showcasing evolution in two characters’ chemistry.
KFC recently launched a new product in collaboration with Doritos naming the product KFC Popcorn Nachos which blended crunch and spice with a twist to follow.
The campaign is launched to introduce the 4 new variants of Premium Long Grain Pearl Rice. The latest campaign features popular Nepali actress Swastima Khadka.
If you are in search for some delectable Mediterranean cuisine, the search ends at Tahina Terrace in Kathmandu Marriott Hotel.
I have been nurturing the dream of biting into a Baklava for years now. When I finally opened this miracle of a dish that had somehow found its way to me, the first thing I did was fill my lungs with its aroma.
In this Product Review Session, Akriti tries out the new frozen and Packaged Yumms MoMo, Will she find it to be delicious and convenient? One of the Best Food Reviews is Here.
The right source for your need to get quick updates on Marketing and Advertising that are presented in a quick video format every weekend.
Here is the 44th episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format DishHome
Here is the 43rd episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format
Jazz Production, one of the finest and creative Visual content makers has released it’s behind the scene video of The Himalayan Reserve Whiskey Commercial.
Here is a quick glimpse of behind the scene while shooting the TVC of Ncell App. The ad encourages and educates people about the added features that are presented in a catchy jingle-based ad filled with dance and youthfulness.
Here is what went down Behind the scenes to make the recent TV commercial for Himalaya Purifying Neem Face Wash which is the remake of the brand’s Indian TVC.
While the number of brands using influencers to promote their products continues to grow, these social media stars are losing their grip on the thing that gave them influence
Research shows that “brand” and “strategy” are amongst the most misused and misunderstood words in modern business. Brand strategy is a way to bring clarity to the marketing process.
What is the right social media etiquette for brands and leaders? Here’s a checklist of dos and don’t to keep in mind to ensure you’re posting responsibly on social media.