Ujaya Shakya will join esteemed Jury Panel for Young Ones 2024 at The One Club for Creativity
Mr. Ujaya Shakya, Founder of Outreach, author of Brandsutra and an expert in Strategic 360- degree Communication, Branding and Social Behavior Change Communication from Nepal, as a jury member for the Young Ones 2024 competition.
DistriPress Annual Congress 2023 Successfully Concluded in Seville
The DistriPress Annual Congress 2023 united professionals in the press distribution and publishing industry to foster collaboration and drive innovation in the global publishing landscape.
Ant Foundation & Biocos Nepal announces ‘Manang Friendship Match for Conservation’
BIOCOS Nepal and Ant Foundation Nepal have announced ‘Manang Friendship Match for Conservation; together for Yak and Snow leopard’ event
Chef Nepal, a Food Reality TV show, is set to premiere
“Chef Nepal,” the country’s first food reality TV show, takes viewers on a culinary adventure through Nepal’s diverse regions.
UJAYA SHAKYA WINS PRESTIGIOUS, “ASIA’S MOST ADMIRED MARKETING LEADER” AWARD IN SINGAPORE
Ujaya Shakya, Founder of Outreach Nepal, has been bestowed with the accolade of “Asia’s Most Admired Marketing Leader” at the 14 th edition of the CMO Asia Awards.
The New BMW iX3 Electric SAV has been unveiled in Nepal
Laxmi Premium Motors, the exclusive importer and distributor of BMW vehicles in Nepal, embarked on BMW’s electrification venture in Nepal by introducing their inaugural all-electric SAV, BMW iX3.
Marriott Kathmandu is hosting an Underground Garage Party, offering our guests a one-of-a-kind experience
Marriott Kathmandu, the epitome of luxury and innovation, is presenting a groundbreaking event,Underground Garage Party, that will redefine the nightlife scene in Nepal.
Astropod brings ‘Explore’ feature to find astrologically based dating partner for events
Astropod, Nepal’s only dating app prepared by a team of Nepalese youth brings ‘Explore’ feature to find astrologically based dating partner for events.
Foodmandu’s “First Bite” Campaign: Up to Rs. 500 Off for New Users!
Foodmandu has launched its new campaign “First Bite” with a focus on enticing the young palates and culinary explorers
Essentials of Rebranding
The heart of every successful rebranding is a planned strategy that encompasses the new corporate vision, based on both the stakeholder and shareholder values.
Building Brand Response
There are times when people do focus on brands and call up related memories and associations. This is Brand Response and such response needs to be evolved consciously and strategically.
Making a Great Advertisement
A creative brief is the foundation of any advertising or marketing campaign. It helps to bridge strategic thinking and creative execution. Every creative brief is different, but here are the most common sections of a creative brief.
Advantage Local
There is a huge takeaway for local companies, brands, and marketers. Look around and make an effort to understand what your local consumer really wants and start a Brand Movement around that shared local value.
The Decoy Brand: not everything you sell needs to actually sell!
The Decoy Brand is when you subtly position your main product offering as superior by deliberately making another product offering that is a bit inferior.
Have we lost the art of crafting print communications?
That art of creating sharp communication via print is a dying art. Anyone who can craft a proper print ad knows the intricacies of proper communication.
Cancel Couture
Emily in Paris is a 10-episode series review from the perspective of a MARKETER. For those who haven’t watched the series yet, this is going to be a spoiler-filled segment, so go watch it before you start reading.
An American Auction in Paris
No matter how bad the situation is, as a human being and as a marketer, you must look for the light at the end of the tunnel.
Family Affair
Whether the brand is small or big, as a marketer, you should always have a passionate approach to contribute towards its growth.
AstoPod - Made In Stars, Dating App released a new Brand Video
AstoPod Made In Stars, Dating App released a new Brand Video
Detailed and Innovative Video of MyPay
This video shows evolution of transaction from barter system all the way to Digital Wallet, while also showcasing evolution in two characters’ chemistry.
KFC Popcorn Nachos Nepali Video commercial Released
KFC recently launched a new product in collaboration with Doritos naming the product KFC Popcorn Nachos which blended crunch and spice with a twist to follow.
The Mediterranean cuisine at Tahina Terrace
If you are in search for some delectable Mediterranean cuisine, the search ends at Tahina Terrace in Kathmandu Marriott Hotel.
Tasting Taza Treats’ Baklava
I have been nurturing the dream of biting into a Baklava for years now. When I finally opened this miracle of a dish that had somehow found its way to me, the first thing I did was fill my lungs with its aroma.
Yumms Momo: Convenient and Delicious Momos in Your Freezer
In this Product Review Session, Akriti tries out the new frozen and Packaged Yumms MoMo, Will she find it to be delicious and convenient? One of the Best Food Reviews is Here.
Marketing Express Vol 45
The right source for your need to get quick updates on Marketing and Advertising that are presented in a quick video format every weekend.
Marketing Express Vol 44
Here is the 44th episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format DishHome
Marketing Express | Vol 43
Here is the 43rd episode of Marketing Express that provides you the weekly updates of Marketing & Advertising News highlighted in quick video format
BTS video of The Himalayan Reserve
Jazz Production, one of the finest and creative Visual content makers has released it’s behind the scene video of The Himalayan Reserve Whiskey Commercial.
What goes behind the shoot of Ncell TVC
Here is a quick glimpse of behind the scene while shooting the TVC of Ncell App. The ad encourages and educates people about the added features that are presented in a catchy jingle-based ad filled with dance and youthfulness.
Behind The Scenes of Himalaya Purifying Neem Face Wash TVC 2020
Here is what went down Behind the scenes to make the recent TV commercial for Himalaya Purifying Neem Face Wash which is the remake of the brand’s Indian TVC.
ADFEST 2023: CELEBRATION OF THE ASIA’S INSPIRING WORK BY UJAYA SHAKYA
Adfest was organized at the PEACH venue, part of the Royal Cliff Hotels Group in Pattaya, from the 23rd March to 25th March 2023.
Who are the most powerful influencers?
While the number of brands using influencers to promote their products continues to grow, these social media stars are losing their grip on the thing that gave them influence
#ORNKnowledge Series: How to ride the campaign planning motorbike?
Research shows that “brand” and “strategy” are amongst the most misused and misunderstood words in modern business. Brand strategy is a way to bring clarity to the marketing process.
