With ABV defining and even changing market trends, the challenge to companies who are looking to develop new products with lower alcohol content is balancing both strength and taste.

Enjoy every spring afternoon and evening this month of March at Soaltee Crowne Plaza’s Patio with your favorite Hookah and a bottle of beer at just NRs. 1000++.

first-ever joint capacity building initiative for local front line health workers was organized by the MoHP, Asian Disaster Preparedness Centre (ADPC), National Disaster Risk Reduction Centre (NDRC), Nabil Bank and Chaudhary Foundation

Kathmandu Marriott Hotel is set to celebrate the invincible spirit of women with a specially curated offer that promises a rejuvenating and enhanced day.

Vianet, the internet service and communication solution provider has launched its latest Via TV Set-top box in one-rupee offer.

Marketing Express Vol 30: The best way to get updated with current Marketing News

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

Marketing Express: The best way to get updated with current Marketing News, Marketing News Highlights in 90 Sec

Thank you to all the viewers for your continuous support and views which have enabled us to continue this segment. This is our 25th episode and many more to come.

Marketing Express: The best way to get updated with current Marketing News. Marketing News Highlights in 90 Sec

Here is the Top 20 Editorial Pick from our 22 Episodes of Marketing Express in 2020 presented to you in 2 minutes & 20 second video format.

Marketing Express: The best way to get updated with current Marketing and brand News of this week in 90 second video format

Marketing Express: The best way to get updated with current Marketing, advertising and Brand News in 90 sec video format

Here is the 20th episode of Marketing Express, which gives you the quick highlights of Marketing News inside the country and around the globe, in 90 Sec.

The 19th episode of Marketing Express, which gives you the quick highlights of Marketing News inside the country and around the globe, in 90 Sec.

The 18th episode of Marketing Express, which gives you the quick highlights of Marketing News inside the country and around the globe, in 90 Sec.

A Brand will never survive if it becomes irrelevant for its Core Target Group, thus, while stratifying brand positioning, we must think of being relevant for at least 10 years.

The precise answers are the anchor for all the form of Brand & Advertising Communication. Ideally, it is the blueprint for overall marketing and development of the Brand.

With the core value at the center, one can draw The Brand’s Architecture. Like an onion, this model has four layers: Symbol, Heroes, Rituals, and Core Value, which expresses the behavior of the Brand.

PRICING STRATEGY should be a brand’s focal point of the overall marketing strategy today. It could be the most effective way for brands to stay relevant in the changing economic world of 2020 and beyond.

Writing a Brand Positioning Statement is a tricky job for even the best in the business. It’s not merely a slogan or a sentence; it is an extraction of the whole Brand Idea put into a single line.

Through the Single Page Brand Strategy, we can create high value and a powerful brand by bringing everybody on the same page. It creates perfect harmony to work towards the collective brand vision.

To create a unique brand idea which is own-able and motivational to your beloved consumer, we need to think across the different vertex, which I have learned in BRAND STAR.

What one needs to keep in mind is that while ATL, BTL and Digital work perfectly okay on their own, they work better together if and when they are used strategically for the betterment of the Brand. Look at it like different instruments coming together to create your favorite melody.

During my experience so far in the industry, I have learned one of the simplest and most effective ways to approach brand communication strategy, which I am sharing with you below in hopes that you might find it helpful. Read More…

The single word which you have extracted for your brand simplifies the otherwise complicated idea of the brand.

whenever somebody asks me what BRAND is, or in occasions where I have to explain it to somebody, I end of tongue-tied. It is not an easy task because you are explaining something experiential. How can anyone even begin to explain the feeling of being caught on fire?